Page (formally known as the Arthur W. Page Society) is the premier global membership organization for senior communications leaders. Its mission is to strengthen the enterprise leadership role of the chief communications officer (CCO). Page produces research reports that explore how that role is evolving and delivers guidance and resources on how to meet emerging challenges. As part of its current project, Page is working with partners like Corporate Excellence to conduct a global survey of senior communicators to obtain their insights.
In appreciation for your time and input, we will share an executive summary of survey results with those who complete the full survey.
This survey will address four topics – corporate societal value, corporate brand, corporate culture and CommTech. The first three topics are elements of what Page calls Corporate Character – the unique, differentiating identity of any enterprise. For the purposes of this survey, please use the following definitions:
Corporate societal value
refers to the value that an enterprise creates for society at large through its products and services in fulfillment of its corporate purpose; through its corporate policies or programs like ESG or sustainability; and/or by taking public stands on social issues (meaning broad societal issues such as human rights, environmental, consumer protection, etc., as opposed to more traditional business issues, such as tax, trade and regulatory policy).
is more than logos, typefaces and advertising. It refers to all of the distinct attributes and positioning that define an enterprise in the minds of its stakeholders – the totality of what is seen, heard and experienced through every communication and touchpoint.
describes the pattern of collective behaviors and shared assumptions that influence the way a company’s people interact with each other and with other stakeholders, guided by a defined set of principles, rooted in a company’s beliefs and values.
refers to a new Communications discipline that uses digital tools, techniques and data to enable personalized engagement with stakeholders, moving the practice beyond shaping perception to influencing behavior.
We expect this survey to take approximately 20 minutes of your time. Survey results will be reported anonymously and in aggregate, even if you decide to volunteer your contact information so we may follow up with you.